Apivita My Color Elixir Permanent Hair Color


Enriched with the innovative Color Magnet that stabilizes and seals the color in the hair!
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Apivita My Color Elixir Permanent Hair Color

Packaging: 50ml & 75ml & 2x15ml

Apivita’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp. It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.

  • It is enriched with the innovative Color Magnet an innovative system which stabilizes and seals the color into the hair structure thanks to 3 precious oils of argan, avocado and olive, in combination with hyaluronic acid, for vibrant result and long lasting radiance and shine!
  • It offers full grey coverage and an impressive vibrant, longer lasting color.
  • It has a pleasant fragrance and a formula that respects the scalp’s natural balance.
  • The texture is creamy and does not drip, to ensure easy application.


  • If you have natural, virgin hair, you can lighten your hair color up to 2-3 levels compared to your roots natural shade and you can darken it by selecting any color you prefer.
  • If your hair is already colored, choose a color of the same level as the current color of your colored hair or a color of a darker level.
  • If you have more than 50% grey hair or stubborn grey hair, combine the color of your choice with the corresponding color from the range of NATURAL colors.
    E.g., if you choose color 7.44, mix half a tube of that color with half a tube of color 7.0 from the NATURAL range.
    For the hair ends use shade 7.44 on its own.
  • If you have very light, bleached hair (level 9 or 10) or bleached highlights, avoid cold/ash tones. Hair salon techniques might be necessary to obtain an uniform coverage.

The package contains:

  1. Hair color cream in a tube, 50ml
  2. Color developer in a bottle with applicator, 75ml
  3. Post color hair conditioner in 2 sachets of 15ml
  4. Disposable gloves glued on the back of the instruction leaflet
  5. Instruction leaflet
How To Use

Ensure maximum color intensity and a long-lasting color result in just 2 steps:

  • Step 1: Achieve full grey coverage and shine by using the hair color cream with 3 precious oils of argan, avocado and olive, which act in combination to stabilize the color and repair the hair structure, while coloring your hair.
  • Step 2: Increase the intensity and shine with the post color hair conditioner with hyaluronic acid and honey extract, which moisturizes hair, creating a protective film that seals the color into the hair structure and enhances shine in colored hair.


  1. Take off all your jewelry
  2. Protect your clothes covering your shoulders with a towel.
  3. Wear the gloves provided during the entire color application stage
  4. Apply a small amount of oil around the hairline to avoid staining the skin in that area


  • For best results, make sure that room temperature during application is not below 20oC
  • For longer-lasting color, don’t shampoo hair more than once for 24 hours after application
  • Conduct the sensitivity test 48 hours before application to check your personal tolerance to the product
  • Avoid hair mask & oil treatments one week before hair coloring.

(See Product Gallery for Detailed Instructions)


  • Argan Oil: Nourishment & Repair
    Argan oil contains an impressive amount of vitamins and nutrients. It restores moisture and shine to dry or damaged hair. It protects the hair from the harmful effects of the sun and environmental pollution and also moisturizes, restructures and protects hair from chlorine found in swimming pools, chemical dyes and styling products like hairspray or gel
  • Avocado Oil: Nourishment & Repair
    Avocado oil is pressed from the fleshy pulp of avocado fruit (Persea Americana). Avocado Oil is beneficial for hair because of its content in monounsaturated fats, proteins, copper, folic acid, magnesium and minerals that strengthens the building blocks of the hair. It also contains vitamin E and B complex.
  • Organic Olive Oil: Nourishment & Revitalizing
    Traditionally used to nourish, invigorate and revitalize skin and hair, olive oil also protects from hair breakage and split ends.
  • Organic Honey Extract: Hydration & Softness
    Deeply hydrates, softens, nourishes and revitalizes the hair and scalp.
  • Hyaluronic Acid: Intense Hydration
    Hyaluronic acid is a natural molecule found in our skin and hair. It acts as a “magnet” that can attract and hold up to 1000 times its weight in moisture. It offers intensive hydration by restoring humidity levels within the skin and hair.

Aditional Information

Weight 0,240 kg

Age group


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