Why You Need a Serum in Your Skincare Routine

Serum is a skin care product with a high concentration of active substances that act deeper on our skin, than a simple moisturizer.
Its composition is three times richer in active ingredients than any other product.
It consists of active ingredients in concentrated form and in higher concentration.
It penetrates deep into the skin, reaching to the lower layers.
The difference between serums and creams is that they have super-concentrated compositions, which act in depth in order to effectively deal with the signs of time. Its composition makes it more drastic and effective thanks to its exceptionally light texture.

Different ages have different skin needs
* At 20, after the hormonal exacerbation of adolescence the skin tends to become dehydrated. A moisturizing serum will provide it with the moisture it needs.
* At 30, the cellular metabolism slows down and the goal should be to stimulate the function of fibroblasts to produce collagen and elastin. The serum you will use should be rich in hyaluronic acid which supports collagen and elastin fibers and regulates hydration.
* At 40, anti-aging serums should be combined with more active ingredients such as retinol, which enhances cellular metabolism and increases collagen production.
* Finally, in menopause, the skin needs serums rich in nutrients and lipids. Choose toning serums that will reduce the appearance of wrinkles and soften expression lines.